It's no secret that B2B spokespeople are usually quite technical and don't always see the “big picture” when communicating with the press. Many times the thought of doing a press interview for a founder or engineering, more technical senior spokesperson is daunting. They try to avoid it, pushing down the responsibility to marketing or others. But the fact of the matter is that the press wants to talk to the top dog - the person who can discuss vision, the industry, and the future of where their emerging technology is going.
So think of it this way: treat a press interview in the same way you would a job interview. First, you have to secure the interview, then deliver, and last but not least, follow through.
We sat down with Red Javelin associate and press guru Neal Stein who shared these 6 six easy steps to overcome this challenge and absolutely kill it in your next press interview.