Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Lisa Allocca

Recent Posts

Visual Content Is Critical To B2B Inbound Marketing

Posted on November 08, 2017 by Lisa Allocca

Inbound marketing is focused on attracting customers through relevant and educational content that adds value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and a variety of social media.

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The Number One Reason Why You Need a Marketing Flywheel

Posted on October 13, 2017 by Lisa Allocca

It is Q4 and marketing teams are developing plans for upcoming calendar year. Results are reviewed, plans are tweaked and budgets are proposed.

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3 New Tech Trends That Will Transform the Buyer's Journey

Posted on September 27, 2017

We are entering a new phase of technology disruption that will rival the changes in the 1990s when the internet transformed the world forever. New tech trends are poised to make the internet seamless and transform the way we work, live and play. This next phase of disruption is going to make technology invisible, making the way consumers get their information and buy products easier and integrated into their everyday lives. The following are a few technologies that are going to make this a reality.

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World Water Crisis: Here is what we are reading this week

Posted on June 14, 2017 by Lisa Allocca

Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.

Here is the latest in world water crisis. Check it out!   



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Marketers:Tabata-Style Time Management Can Help You be More Productive

Posted on May 17, 2017 by Lisa Allocca

Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes  and was written for business owners but the strategies contained within the article can help marketers work smarter.

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I Love Lucy! Trends to Watch: AI for Marketing Professionals

Posted on April 19, 2017 by Lisa Allocca

Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with  Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.

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9 Tips to Make Your B2B Product Launch Successful & 3 Tips Why It May Fail

Posted on March 28, 2017 by Lisa Allocca

Successful launches boil down to one principle: Planning.  

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Calculate the Value of Your PR Program with New PR Metrics

Posted on March 23, 2017 by Lisa Allocca

There is an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.

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World Water Day 2017 - At the Water's Edge

Posted on March 22, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore World Water Day. Check it out!   



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Water Wars, Solar Powered Desalination, and California's Ongoing Water Crisis

Posted on February 21, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore armed conflict over water, California's ongoing water crisis (not enough and then too much water!) water reuse, and solar powered desalination. Check it out!  



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