Inbound marketing is focused on attracting customers through relevant and educational content that adds value at every stage in your customer's buying journey. With inbound marketing, potential customers find you through channels like blogs, search engines, and a variety of social media.
It is Q4 and marketing teams are developing plans for upcoming calendar year. Results are reviewed, plans are tweaked and budgets are proposed.
We are entering a new phase of technology disruption that will rival the changes in the 1990s when the internet transformed the world forever. New tech trends are poised to make the internet seamless and transform the way we work, live and play. This next phase of disruption is going to make technology invisible, making the way consumers get their information and buy products easier and integrated into their everyday lives. The following are a few technologies that are going to make this a reality.
Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.
Here is the latest in world water crisis. Check it out!
Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes and was written for business owners but the strategies contained within the article can help marketers work smarter.
Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.
There is an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.
In this issue of At the Water's Edge we explore armed conflict over water, California's ongoing water crisis (not enough and then too much water!) water reuse, and solar powered desalination. Check it out!