Hidden Targets

Red Javelin's Take on Hitting Your Target.

Hidden Targets Blog

Lisa Allocca

Recent Posts

World Water Crisis: Here is what we are reading this week

Posted on June 14, 2017 by Lisa Allocca

Last week I attended the Environmental Leader Conference. Despite what is happening in American politics, private industry is increasing their spend in sustainable efforts.

Here is the latest in world water crisis. Check it out!   



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Marketers:Tabata-Style Time Management Can Help You be More Productive

Posted on May 17, 2017 by Lisa Allocca

Each day, marketers have more on their plate than they can possibly get done - budgets, lead generation, content marketing, social media, public relations, and the list goes on. It is the new normal. With tight budgets and fewer resources, we need to find time management strategies that help us work smarter and be more productive. This article was originally published in Forbes  and was written for business owners but the strategies contained within the article can help marketers work smarter.

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I Love Lucy! Trends to Watch: AI for Marketing Professionals

Posted on April 19, 2017 by Lisa Allocca

Yesterday, I listened in on a Webinar sponsored by the Hubspot Academy and IBM’s Learning Center titled IBM Watson & the Not So Distant Future of AI in Digital Marketing. It was a panel discussion led by Head of HubSpot Research, Mimi An, with  Program Director of Product Management at IBM Watson Signal Services, Alyssa Simpson, and Managing Partner of IBM Watson customer Equals 3, Scott Litman as panelists.

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9 Tips to Make Your B2B Product Launch Successful & 3 Tips Why It May Fail

Posted on March 28, 2017 by Lisa Allocca

Successful launches boil down to one principle: Planning.  

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Calculate the Value of Your PR Program with New PR Metrics

Posted on March 23, 2017 by Lisa Allocca

There is an ongoing debate on the value that PR brings to an overall marketing program. While much of PR’s impact isn’t always tangible, measurable, or immediate, many organizations fail to consider the critical importance of PR in their overall marketing strategy.

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World Water Day 2017 - At the Water's Edge

Posted on March 22, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore World Water Day. Check it out!   



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Water Wars, Solar Powered Desalination, and California's Ongoing Water Crisis

Posted on February 21, 2017 by Lisa Allocca

In this issue of At the Water's Edge we explore armed conflict over water, California's ongoing water crisis (not enough and then too much water!) water reuse, and solar powered desalination. Check it out!  



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What’s New in Social Media Trends in 2017?

Posted on February 02, 2017 by Lisa Allocca

LinkedIn launched in May 2003 and Facebook launched in February 2004. Facebook now has more than 1.5 billion users worldwide! Here is a great infographic about the history and growth of social media by our friends at Skilled.co – 115 Facts You Never Knew About Social Media.

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Water Scarcity and the GDP - At the Water's Edge Monthly Newsletter

Posted on January 17, 2017 by Lisa Allocca

This month we explore climate change, water and the economy, afforable water in both the US and Great Britain,  and the top water stories from 2016. Check it out!  



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How to Use Context for Powerful Data-Driven Storytelling

Posted on January 10, 2017 by Lisa Allocca

Storytelling is becoming a necessary skillset throughout every organization. Now that most companies publish their own content, good storytelling is a critical skill set in all marketing organizations.

Today’s buyers are overwhelmed. The amount of information and options has reached a tipping point, placing a significant burden on customers’ ability to make purchase decisions. Too much information paralyzes decision-making, too many stakeholders cause the buyer to settle for a “good enough” solution, and too many options result in an extended buying cycle and an overwhelming purchase experience for customers. Customers and prospects need clarity. However, it is no longer just the purview of marketing, it is now necessary in every part of the organization.

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