Recently I was perusing some reports during our 2018 planning process and I came across a number of interesting statistics that have a significant impact on B2B marketing in 2018. There were a couple of surprises. Let’s take a closer look.
NuPark is reinventing parking management. The Company created a cloud-based solution for all aspects of parking operations from permitting, issuing and enforcing citations, and verifying parking permits with license plate recognition … to real-time data analysis and tools to enhance space utilization. The extent of their services required a website that could accommodate concise explanations of each. In addition, the website needed the capacity for future growth.
The State of Inbound 2017
Released today, Hubspot’s annual report, The State of Inbound 2017 cites two major shifts taking place: Marketers are making the leap into visual content creation while salespeople are slowly shifting from the hard-seller stereotype to a more trusted advisor.
Emerging B2B markets require extensive education before prospects are interested in a solution. One metric during evangelization that is an indicator of early market interest is landing page conversion rates. Landing page conversion rates are indicators that people are interested in learning what you are offering and are willing to be educated by downloading your content.
“As a marketer, I am always on the lookout for new technologies that change the way we market and sell products. This year, I am most excited about live video commerce. And in case you were wondering, it's about more than just selling via a live video stream.”
Red Javelin Communications, an integrated PR and marketing firm focused on helping emerging-growth companies drive sales and build brands, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies.
Greentech has not been an easy sell into the corporate world. Being green for the sake of being green is an uphill battle. The perception is that it takes a big upfront investment and a long ROI to garner the benefits of green technology. Until now, the return on investment from adopting green technologies wasn’t readily apparent. With the worldwide water crisis and the media focusing on climate change, that perception is beginning to change.
Red Javelin is pleased to announce that it has expanded its presence to the U.K. in response to a strong demand for the firm’s integrated marketing and public relations services among emerging growth and global brands. Emma Gardner who is based in the U.K. joins the Red Javelin team.
So many people believe public relations begins and ends with a press release. Nothing could be further than the truth. In fact, a press release is just one of the tactics that public relations employs to tell your story and amplify your message. I find that many of my contemporaries are writing about these newer tactics such as social media and content marketing. These are subjects that all marketers should understand but what makes a successful marketing program is the orchestration of a number of tactics into a cohesive integrated program that has been developed to achieve a specific business objective.