8 Product Launch Checklists to Make Your Life Easier!

Launching a product or a service these days has become increasingly complex. Successful launches are carefully choreographed and include integrated tactical plans from various disciplines including product marketing, marketing, public relations, sales, support, and channel marketing.

This e-book outlines the activities that need to be considered when planning a B2B product launch. It includes: 

  • Hallmarks of a success launch
  • What does the launch timeline look like?
  • 8 tactical checklists that cover cross-functional activities to help ensure that you consider all the tools that are available to make the launch successful.